Women In The Mix is a global-based campaign focused on equal representation of females in the music community – specifically, in the producing and engineering fields. The initiative pledges that at least two females are considered every time a producer or engineer is hired. Due to the campaign’s success, the Academy successfully obtained over 200 company pledges in 2021.
Though an evergreen initiative, the campaign led up to a live panel discussion featuring female powerhouses in the music industry. This virtual event launched on International Women’s Day and received over XX participants.
As the project producer and creative lead, I decided to work with a Lebanese illustrator and activist known for her drawings related to women’s rights – these illustrated accents were used throughout the campaign.
Digital Ads across GRAMMY.com
GRAMMY.com site takeover day of live webinar
Four content articles on GRAMMY.com
Custom social media toolkits provided to all participants